control features and highlights

Action Plan
Under each section of Control(Ctrl)ô there is an action plan which allows you to decide what actions are required to meet your planís objectives, who will do what, when by and who they report to, and once completed, the completion date. A complete action plan can then be compiled if required and re-sorted ie by date, by person or by the person reported to. This enables easy management of the actions and tasks required to meet your objectives.


Start-up Summary
Control(Ctrl)ô has an area specifically for start up businesses or new divisions within an existing business which captures all start-up costs. This area allows you to create a summary of your expected start up expenses, assets, long term loans, and investments and produce a graph for easy reading.


Marketing Plan
The marketing plan has been broken into five sections:

  • Understanding and defining your market
  • Setting your position within the defined market
  • Setting and planning the marketing strategies of the company
  • Implementation of the strategies (Tactical Plan)
  • Measuring the performance

It is ideal to run any new products introduced into a business through the marketing plan to ensure that they are both viable and fit in with your existing business plan.

Sales Forecasting Tool
As part of the marketing plan you are able to plan your sales. You can list your expected sales by products and services then your cost of goods. This will very clearly identify your expected gross profit and transfer this information into your financial plan. The most important part is to then use this information to measure against your actuals. It is important to know when you go off track so you can revisit your plan and correct your course.

SWOT and PEST Analysis

Part of the marketing plan involves doing a SWOT and PEST analysis to help with your strategic planning.



Control(Ctrl)ô provides a table by which to present this is a clear manner.

Financial Plan
Control(Ctrl)ô has a dynamic financial forecasting tool which is very simple to use. As you work through your plan you are entering various data which is then transferred into your financial plan. By the time you are ready to complete this part of the plan, all that is required is to enter your expenses and assumptions and you have a completed 5 year financial plan. The forecasts are detailed month by month for the first 12 months then year by year for the next four years. The tables are all linked together so that if you change a figure in the sales forecast, it will automatically update the cash flow, profit and loss and balance sheet forecasts.

Assumptions Table

It is important to enter assumptions that you have used to reach the figures you have projected. Control(Ctrl)ô has a table which allow you to do this. For example:

  • Expected sales growth over the year/s
  • Expected expences increase
  • GST periods
  • Accounts payable and receivable percentages
    And others....

Profit and Loss Forecast
The profit and loss is generated based on the income which was entered in the sales forecast, cost of goods and any expenses which will need to be entered once you reach this section. Successful businesses owners donít just plan, but then track that their actual sales and expenses are kept in line with or better than their plan. If for instance your expenses are up, itís better that you know immediately, rather than at the end of the year. More importantly, that your sales income is in alignment so you can take measures to improve if this is down.

Balance Sheet Forecast
The balance sheet forecast will help you to monitor the value of your business. This monitors through tracking your assets and liabilities which can change quite dramatically as your business grows. In other words, you can track your net worth as the business grows and develops.

Cash Flow Forecast

It is extremely important to forecast your cash flow needs for the future so you donít run out of money! Even a profitable business can run out of money if their cash flow is not managed properly. Once again, previous information added in other parts of the plan will make this task very easy. Control(Ctrl)ô will even calculate when you will need to pay GST or receive GST payments based on sales forecast information! The key areas that affect your cash flow are as follows:

  • Accounts receivable
  • Accounts payable
  • Inventory/Stock Management

Automatically Calculated Key Ratios
As a result of all the financial information entered, your key ratios will be automatically calculated giving you a complete financial performance review of your business at any given time over the five year period of your plan. You will find descriptions of all the key ratios in the glossary.

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